What makes a great logo? What’s the difference between a tagline and a slogan? What makes a great company name? What’s the difference between “brand” and “identity?” So many questions … all to be answered in this power-packed presentation by Kevin Skarritt, Chief Peep of Flock Marketing.
Truly great brands get these things right and know how and why they are so critical to biz and marketing success. Too little time and energy is spent by most small and medium-sized businesses on these foundational topics. If you’re feeling like your brand is a little lackluster or if you find yourself struggling with effective marketing, it may be directly linked to your brand’s identity.
Although there are a lot of moving parts, wrangling them and making sense of them is straight forward – if presented properly. **In one session, you’ll be introduced to the key concepts that go into every great brand** … but, it’s not just the parts, it’s also how they interact with each other and which ones are the most important. Join Kevin Skarritt in this eye opening review of everything you’ll need to know about brand identity.
### Here are some of the presentation take-aways:
* What are the differences between: “Brand”, “Branding”, “Brand Identity”, and “Identity?”
* What are the *5 attributes of a rockstar logo?*
* What is the concept of “velocity” and how does it lead to a *great tagline?*
* How is a *tagline different from a slogan*, and why should you care?
* Should I create a brand style guide? (or, more importantly) *What’s a brand style guide?*