{"id":541,"date":"2019-09-19T10:55:19","date_gmt":"2019-09-19T14:55:19","guid":{"rendered":"https:\/\/2019.jackson.wordcamp.org\/?post_type=wcb_session&#038;p=541"},"modified":"2019-10-01T11:03:01","modified_gmt":"2019-10-01T15:03:01","slug":"blogging-for-your-organization","status":"publish","type":"wcb_session","link":"https:\/\/jackson.wordcamp.org\/2019\/session\/blogging-for-your-organization\/","title":{"rendered":"Blogging for Your Organization"},"content":{"rendered":"\n<p>In this talk, I&#8217;ll walk through the steps that I&#8217;ve taken to change and develop our content strategy at an organizational level. I&#8217;ll walk through the process needed to make a cultural shift to create more content and how to get &#8220;buy-in&#8221; from your stakeholders to create blog posts.<\/p>\n\n\n\n<p><strong>This talk will cover:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Writing about what you know<\/li><li>Building Target Personas<\/li><li>How to build a bank for Evergreen content<\/li><li>Choosing the voice of your blog (what should be in your content style guide)<\/li><li>Developing an editorial calendar<\/li><li>How to promote your blog through SEO, schema, and accessibility<\/li><li>How to measure success<\/li><\/ul>\n\n\n\n<p>I&#8217;ll cover how to do this with WordPress, talk about blogging best practices, keyword research, SEO, search engine competition, and A\/B testing. <\/p>\n\n\n\n<p>I&#8217;ll also talk about how to deal with internal politics about culture shifts and how to generate buy-in by highlighting the whole picture and focusing on the goals.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this talk, I&#8217;ll walk through the steps that I&#8217;ve taken to change and develop our content strategy at an organizational level. I&#8217;ll walk through the process needed to make a cultural shift to create more content and how to &hellip; <a href=\"https:\/\/jackson.wordcamp.org\/2019\/session\/blogging-for-your-organization\/\">Continue reading <span class=\"assistive-text\">Blogging for Your Organization<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":4434646,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1570197600,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[452],"footnotes":""},"session_track":[39706],"session_category":[],"class_list":["post-541","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-main-track"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pagwAd-8J","session_date_time":{"date":"October 4, 2019","time":"10:00 am"},"session_speakers":[{"id":"452","slug":"lindsey-rampton","name":"Lindsey Rampton","link":"https:\/\/jackson.wordcamp.org\/2019\/speaker\/lindsey-rampton\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/jackson.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jackson.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/jackson.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/jackson.wordcamp.org\/2019\/wp-json\/wp\/v2\/users\/4434646"}],"version-history":[{"count":1,"href":"https:\/\/jackson.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/541\/revisions"}],"predecessor-version":[{"id":542,"href":"https:\/\/jackson.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/541\/revisions\/542"}],"speakers":[{"embeddable":true,"href":"https:\/\/jackson.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/452"}],"wp:attachment":[{"href":"https:\/\/jackson.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=541"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/jackson.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=541"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/jackson.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}