In this talk, I’ll walk through the steps that I’ve taken to change and develop our content strategy at an organizational level. I’ll walk through the process needed to make a cultural shift to create more content and how to get “buy-in” from your stakeholders to create blog posts.
This talk will cover:
- Writing about what you know
- Building Target Personas
- How to build a bank for Evergreen content
- Choosing the voice of your blog (what should be in your content style guide)
- Developing an editorial calendar
- How to promote your blog through SEO, schema, and accessibility
- How to measure success
I’ll cover how to do this with WordPress, talk about blogging best practices, keyword research, SEO, search engine competition, and A/B testing.
I’ll also talk about how to deal with internal politics about culture shifts and how to generate buy-in by highlighting the whole picture and focusing on the goals.