{"id":395,"date":"2018-07-29T11:51:47","date_gmt":"2018-07-29T15:51:47","guid":{"rendered":"https:\/\/2018.jackson.wordcamp.org\/?post_type=wcb_session&#038;p=395"},"modified":"2018-07-29T11:51:47","modified_gmt":"2018-07-29T15:51:47","slug":"niching-down-how-to-gut-your-services-off-board-all-of-your-clients-and-specialize-your-agency","status":"publish","type":"wcb_session","link":"https:\/\/jackson.wordcamp.org\/2018\/session\/niching-down-how-to-gut-your-services-off-board-all-of-your-clients-and-specialize-your-agency\/","title":{"rendered":"Niching Down: How to gut your services, off board all of your clients, and specialize your agency"},"content":{"rendered":"<p>Starting over after 4 years is rough. It feels a lot like the first time you venture out on your own- scary and exhilarating.<\/p>\n<p>Like many web agencies and freelancers, we offered general WordPress dev, design, and marketing when we began. We spent several years refining our services but something still didn\u2019t feel right.<\/p>\n<p>In June of 2017, we stopped offering all of our web services and changed everything to podcast strategy and production.<\/p>\n<p>In this session, you\u2019ll hear about my agency\u2019s total overhaul, the lessons I learned through the process, and why it\u2019s ok to say no to good money.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Starting over after 4 years is rough. It feels a lot like the first time you venture out on your own- scary and exhilarating. Like many web agencies and freelancers, we offered general WordPress dev, design, and marketing when we began. We spent several years refining our services but something still didn\u2019t feel right. In [&hellip;]<\/p>\n","protected":false},"author":12396593,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1534010400,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[358],"footnotes":""},"session_track":[289,568728],"session_category":[],"class_list":["post-395","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-business","wcb_track-secondary"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9CHoC-6n","session_date_time":{"date":"August 11, 2018","time":"2:00 PM"},"session_speakers":[{"id":"358","slug":"jeff-large","name":"Jeff Large","link":"https:\/\/jackson.wordcamp.org\/2018\/speaker\/jeff-large\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/jackson.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/395","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jackson.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/jackson.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/jackson.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/395\/revisions"}],"predecessor-version":[{"id":396,"href":"https:\/\/jackson.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/395\/revisions\/396"}],"speakers":[{"embeddable":true,"href":"https:\/\/jackson.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/358"}],"author":[{"embeddable":true,"href":"https:\/\/jackson.wordcamp.org\/2018\/wp-json\/wporg\/v1\/users\/jlarge"}],"wp:attachment":[{"href":"https:\/\/jackson.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=395"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/jackson.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_track?post=395"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/jackson.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_category?post=395"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}